The Mailer Strategies Conference is designed to create strategic support for mailers through education, networking, and facilitated focus group discussion.

Thank you to everyone who participated and thank you to conference sponsor:

Handouts will be sent directly to all participants.


Thursday, September 27, 2018

8:00 a.m. – 1:00 p.m.      NAAD Board Meeting

1:00 p.m. – 2:00 p.m.      Conference Opening and Postal Update
Leo Raymond, Managing Director, Mailers Hub
The first step in developing strategies is an assessment of the landscape. This session will review the current state of the mailing industry’s major distribution supplier – the USPS – and examine likely future scenarios that will impact its operations and finances and, in turn, the businesses that depend on it for delivery of their clients’ messages.

2:00 p.m. – 2:15 p.m.      Break

2:15 p.m. - 3:30 p.m.      Mailer Strategies Session 2: Industry Challenges
Facilitator: Karen McCormick, Government Relations Manager at the USPS Office of Inspector General
This facilitated peer discussion will dive into issues in the commercial mailing business that are relevant to those in attendance. Discussion will focus on peer interaction for identifying challenges and pain points facing the industry over the coming year.

3:30 p.m. – 3:45 p.m.      Break

3:45 p.m. – 5:15 p.m.      Mailer Strategies Session 3: Strategic Solutions
Facilitator: Karen McCormick, Government Relations Manager at the USPS Office of Inspector General
Building on the Peer Discussion, this session will dive into strategies for participants work on solutions to their biggest challenges. Discussion will focus on finding strategic instead of reactive solutions.

5:30 p.m. – 6:30 p.m.      Happy Hour

Friday, September 28, 2018

9:00 a.m. – 9:15 a.m.      Opening Comments and Welcome

9:15 a.m. – 10:15 a.m.    Mailer Strategy Session 4: Focus on the Nonprofit Market
Robert Tigner, General Counsel, Association of Direct Response Fundraising Counsel
Nonprofit mailers have objectives, strategies, and mailing needs that are significantly different from those of commercial businesses. This session will provide insight on the non-profit market and you will better understand how your business can grow by serving this niche.

10:15 a.m. -10:30 a.m.    Break

10:30 a.m. – 11:30 a.m.   Mailer Strategy Session 5: USPS Pricing Update
Sharon Owens, Pricing and Costing V.P., U.S. Postal Service
By late September the Postal Service’s rate making circumstances rapidly evolve. How will legislation, or PRC actions, or the Presidential Task Force, influence the Postal Service’s plans for a rate filing? What might that filing include? This session will provide an update on the USPS pricing strategy and challenges to help you be informed and ready to implement strategies for you and your clients.

11:30 a.m.– 11:45 a.m.    Break

11:45 a.m. – 12:45 p.m.  Mailer Strategy Session 6: Strategic Use of USPS Tools
Tom Glassman, Ricoh
The Postal Service’s expanding suite of interconnected data systems and sophisticated customer-facing data tools may be daunting, but strategically savvy mailing companies understand what each does, how to use it, and what the benefits are. This session will offer what you need to know, what you need to do, and how you need to adapt your internal systems to optimize the benefits of the changing postal data landscape. 

12:45 p.m. – 2:15 p.m.    Lunch and NAAD Awards

2:15 p.m. – 3:15 p.m.      Mailer Strategy Session 7: Strategy for Tomorrow
Ken Garner, Vice President of Business Development and Industry Relations, Association For Print® Technologies
Strategic businesses need to be equipped with a plan to adapt to rapid changes. This sessions will be a fast-paced and condensed review of what steps you need to take to keep advancing your company. These insights will help you strategically prepare for what lies ahead.

3:15 - 3:30 p.m.              Wrap up and Review

Mailer Strategies Conference Hosts