Client Misconceptions about Direct Mail

Client Misconceptions about Direct Mail

Your clients may have outdated ideas about the effectiveness and value of mailed communications. Mail may seem old fashioned to them, or too expensive. The future of the US Postal Service may concern clients because of reported financial problems or they may be unclear about how to track and monitor mailed communications.

At your next client meeting, block out some time to talk about the role of mail in modern marketing strategies. Showing clients how direct mail has changed to meet the needs of today’s marketers can spur conversations leading to profitable repetitive work.