Sep
18
There is still time to make the 2019 Mailers Conference.
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Sep
16
Contributed by Summer Gould, President, Eye/Com
Before we really get started let’s define what personalization in direct mail is. It is more than just putting the name and address on the piece. In 2019, even just adding dear name or just a name is no longer the best way to personalize your direct mail. Don’t get me wrong, you still need to have the name, but you can get so much more creative than that now. So don’t just stop there, get more personal with offers, images, landing pages and more.
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Jan
11
Client Misconceptions about Direct Mail
Your clients may have outdated ideas about the effectiveness and value of mailed communications. Mail may seem old fashioned to them, or too expensive. The future of the US Postal Service may concern clients because of reported financial problems or they may be unclear about how to track and monitor mailed communications.
At your next client meeting, block out some time to talk about the role of mail in modern marketing strategies. Showing clients how direct mail has changed to meet the needs of today’s marketers can spur conversations leading to profitable repetitive work.
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Mailers Hub News Headlines
* House Committee Hearing Follows a Familiar Pattern. A lot of political theatrics with very little substantive result.
* Joint Industry Letter Urges USPS to Avoid Midyear Price Increase. Nineteen industry groups send a clear message.
* The Conundrum of Service Standards – Analysis. Will people who use the mail less still want to pay to maintain the standards?
* ... and more.
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