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One Company’s Story: A Case Study in a Business’ Evolution

This article first appeared in the November 11, 2019 edition of Mailers Hub News

In an industry where longevity is a rare quality, the life cycle and evolution of an enterprise in the commercial mailing business can be an interesting case study in adaptation and survival. An example is Whittier Mailing Service.

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Still Time to Make The Mailers Conference on September 20, 2019

There is still time to make the 2019 Mailers Conference.

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Why Personalization Matters in Direct Mail

Contributed by Summer GouldPresident, Eye/Com

Before we really get started let’s define what personalization in direct mail is. It is more than just putting the name and address on the piece. In 2019, even just adding dear name or just a name is no longer the best way to personalize your direct mail. Don’t get me wrong, you still need to have the name, but you can get so much more creative than that now. So don’t just stop there, get more personal with offers, images, landing pages and more.

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Client Misconceptions about Direct Mail

Client Misconceptions about Direct Mail

Your clients may have outdated ideas about the effectiveness and value of mailed communications. Mail may seem old fashioned to them, or too expensive. The future of the US Postal Service may concern clients because of reported financial problems or they may be unclear about how to track and monitor mailed communications.

At your next client meeting, block out some time to talk about the role of mail in modern marketing strategies. Showing clients how direct mail has changed to meet the needs of today’s marketers can spur conversations leading to profitable repetitive work.

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