On April 21, the USPS filed its Request for an Advisory Opinion on Changes in the Nature of Postal Services, seeking the Postal Regulatory Commission’s input on changes to the service standards for First-Class Mail and time-sensitive Periodicals. The fifteen-page filing was accompanied by direct testimony from five witnesses and eight “library references” containing supporting data.

Proposal

There was a commercial for Toyota that aired several years ago that had the tagline “You asked for it, you got it.”  What “it” was hasn’t been remembered as well as the tag line, but the utility of the line persists.

In this case, given that the Postal Service finally issued its 10-year plan last week, the agency can say “you asked for a plan, you got a plan.”  Congress and the mailing community have been waiting for years for The Plan that the agency’s been promising, and now we can all see whether the result has been worth the wait.

In an audit report released March 10, Excessive Wait Times to Accept Commercial Mail Shipments at the Cleveland Processing & Distribution Center, the Postal Service’s Office of Inspector General examined the circumstances surrounding the challenges encountered by the facility in late 2020.  As the OIG stated at the outset:

“Due to the COVID-19 pandemic and the November 2020 general election, the US Postal Service’s Cleveland Processing and Distribution Center (P&DC) experienced earlier than normal Peak Season mail, including package volume.  This management alert responds to media and mailer concerns indicating that drivers experienced excessive wait times for drop shipments at the Cleveland P&DC.  Our objective was to assess the efficiency of processing drop shipments at the Cleveland P&DC in the Northern Ohio District.”

Over the past few months, and especially over the recent holiday season, there were many occasions on which a postal customer – a representative of a commercial mailer, a mailer’s client, or just a retail customer – delivered a message of dissatisfaction about service (to put it nicely) to a frontline postal employee.

Whether a retail window clerk, a city or rural carrier, an employee at the local BMEU or DMU, a customer service rep, or a call-taker at the Business Service Network, that person neither had anything to do with the reasons for the customer’s dissatisfaction and likely had little to go on to offer an explanation or information about the reported service problem.

Usually, after the busy fall mailing season and the holiday rush, things return to normal for the Postal Service and its commercial mailing customers.  As everyone knows, however, the current environment is anything but normal.

Once upon a time, there was a company that was given an exclusive charter to build and operate a railroad between two cities that were quite far apart.  That charter required certain levels of service to the cities and to each town along the route and, in exchange, afforded the company the exclusive right to carry certain types of freight and passengers.  To be sure the fares the company charged weren’t excessive, an independent panel was established to review the company’s income and costs.

For decades, the railroad thrived, with more passengers and freight every year.  Even though it was the only railroad allowed to operate the route, the company’s customers still were satisfied with its fares and service.

Part two of two in a commentary, originally published in the most recent issue of Mailers Hub News. Click here for part one. 

A commentary in the August 3 issue of Mailers Hub News opined on the Postal Service’s failure to offer meaningful communication during times when the popular media is regularly publicizing rumors, leaked documents, and union allegations about what’s going on in the agency.  In concluding that commentary, we urged the USPS to provide accurate and timely information before other parties told their story first.  Similar messages for better communication by the Postal Service came from others in the mailing industry before and since that commentary was published.

From all appearances, the urging has had little effect, and the consequences of the Postal Service’s silence continue.

When the new Postmaster General took office last month, it was widely assumed that he would make significant changes, though the nature of what those changes would be was then no more than speculation.  However, if the information in a leaked PowerPoint presentation that appeared on postalnews.com last week is credible, change may be starting and is focused on cost reduction.

Quick reference links: "The Source", "Document Two", "Publicity", "Another Talk" 

Last Tuesday, June 16, Louis DeJoy was sworn in as the 75^th Postmaster General. Since his May 6 appointment by the Postal Service’s Board of Governors he’d spend weeks working with retiring PMG Megan Brennan, getting briefed on the agency he would be leading. Now the job was his.

Thanks and greetings

In the simplified versions of history we often use in conversation, a past disaster is reduced to its ultimate scenario and immediately preceding event: the Titanic hit an iceberg and sank. In fact, as with most disasters, there’s more to the story: the Titanic was speeding in the dark in an area that its captain had been warned had icebergs, contributing to both not seeing and not being able to timely avoid the berg.

Many disasters have been analyzed forensically, providing a 20-20 view of all the contributing factors and unfortunate decisions that led up to the final scene of the drama. Seldom are we, as observers, able to watch as factors and decisions unfold in our view, moving toward a disastrous result that, despite the warning signs, seems inevitable.

A few legal definitions:

• Reckless endangerment is “behaving indifferently to the consequences [of an action or inaction] in such a way as to create a substantial risk of serious physical injury or death to another person.”

It’s that time again: politicians hoping to get into (or stay in) office are trying to reach voters to garner their support, and are still turning to the mail as the medium for their message.

Of course, those candidates and their staffs – as during every election cycle – will want the mailing service company to get their mailings out first and the Postal Service to give them expedited handling, all the while asking for credit until after the election to pay the mailing company’s bill.

Persons bored by legal matters may dismiss the PRC’s inquiry into the regulations implementing the Private Express Statutes as just more pointless inside-the-Beltway bureaucratic paper shuffling. Such an opinion, however, would seriously misunderstand the nature of the discussion being started.

A report released early last month by the Postal Service’s Office of Inspector General (A Closer Look at Postal Labor Costs) illustrated the persistence of labor as representing the lion’s share of the agency’s total costs. In turn, it offered ratepayers a glimpse of both the magnitude of the expense and how the elements of the sum have changed over the previous decade.

This article first appeared in the November 11, 2019 edition of Mailers Hub News

In an industry where longevity is a rare quality, the life cycle and evolution of an enterprise in the commercial mailing business can be an interesting case study in adaptation and survival. An example is Whittier Mailing Service.

An audit report by the Postal Service’s Office of Inspector General revealed that changes the USPS has instituted in its processing operations have failed to produce savings at a pace commensurate with the overall decline in mail volume. Released September 9, the report (NO-AR-19-006, US Postal Service Processing Network Optimization) evaluated “trends and practices the U.S. Postal Service uses to optimize its processing network.”

Summary

There is still time to make the 2019 Mailers Conference.

Contributed by Summer Gould, President, Eye/Com

Before we really get started let’s define what personalization in direct mail is. It is more than just putting the name and address on the piece. In 2019, even just adding dear name or just a name is no longer the best way to personalize your direct mail. Don’t get me wrong, you still need to have the name, but you can get so much more creative than that now. So don’t just stop there, get more personal with offers, images, landing pages and more.

Commentary, by Leo Raymond

Any publication on any topic occasionally finds itself in the situation of knowing newsworthy events lie ahead but about which an article cannot be yet written; they just have to wait. Such is the situation in which we – and colleagues with their own newsletters – find ourselves.