Direct marketers know the offer you choose to send is extremely important. Sending the right direct mail offer to the right person drives direct mail ROI. When you start planning your direct mail offer, your design and target list should correspond to it. When there is a mismatch between them, your ROI is significantly reduced. To create the best offers…
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Last February 7, a bill was introduced in the Illinois Senate by Senator Rachel Ventura (43rd). As synopsized at the time, SB 1440: “Amends the Consumer Fraud and Deceptive Business Practices Act. Provides that it is an unlawful practice under the Act to knowingly mail or send a postcard or letter to a recipient in the State if the postcard…
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This a condensed version of the same advanced course we presented at The National Postal Forum, and an excellent refresher for those interested in our on-demand “USPS Advanced Mailing Standards” course. This 45-minute webinar is perfect for every commercial mailer and will include a 20-minute Q&A.
Read MoreMailers Hub is the industry leader in educating commercial mailers across the country. We have taken our on-demand education series “USPS Basic Mailing Standards” and condensed it into a 45-minute webinar/course for the masses. This webinar is for everyone in the commercial mail business. New to the industry or long-timers that need a refresher will benefit from this course. Register…
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