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Still Time to Make The Mailers Conference on September 20, 2019

There is still time to make the 2019 Mailers Conference.

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Informed Delivery Infrastructure Trying to Keep Up with Its Popularity

Excerpted from the latest issue of Mailers Hub News

Although there were plenty of skeptics when the program was being developed, as well as after it was introduced on a limited basis in 2014, since it went nationwide in 2017 Informed Delivery has become very popular – perhaps more popular than even the USPS expected.

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Why Use Direct Mail Informed Delivery

Courtesy of Mailers Hub subscriber and Eye/Comm President, Summer Gould

Direct mail is a very powerful marketing channel. Now you can enhance it more by adding informed delivery. What is informed delivery? The USPS offers a free service to subscribers, that sends an email to them with an image of that day’s mail. The default images are not in color, by participating in an informed delivery campaign, you can replace that image with a color image and even add a web link.

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