The following is the second in a two-part commentary, excerpted from the Dec. 9 edition of Mailers Hub News

Changes step 3

The following is the first in a two-part commentary, excerpted from the Dec. 9 edition of Mailers Hub News

The old joke is that a guy’s favorite beer is OP beer – other peoples’. A less funny corollary is that a politician’s favorite funding source is OP money. More correctly, in this case, the “other people” is not the general public (taxpayers) but a subset who, though still taxpayers, are also associated with a particular agency, purpose, or use.

The following article is an excerpt from the Dec. 9 edition of Mailers Hub News

In an order issued on December 6, the Postal Regulatory Commission approved the First-Class Mail rates proposed on October 9 by the Postal Service, as those were later corrected on October 10 and amended on November 20.

Our guest blogger today, Andy Paparozzi, is Chief Economist for SGIA, and presenter for the December 17, 2019 Mailers Hub webinar, the 2020 Economic Outlook. 

The American economy has now grown 125 consecutive months, making the current upturn the longest on record. And headline numbers, such as 615,000 jobs added and retail sales up 4.0% over the last three months, suggest more growth is ahead.

Privatization in any form is anathema to the American Postal Workers Union, representing clerks, maintenance employees, motor vehicle drivers, and others. After decades of successfully insulating its members from the economic realities impacting the Postal Service, the union is ever-watchful for any potential threat to their comfortable status quo.

Perceived danger

This article first appeared in the November 11, 2019 edition of Mailers Hub News

In an industry where longevity is a rare quality, the life cycle and evolution of an enterprise in the commercial mailing business can be an interesting case study in adaptation and survival. An example is Whittier Mailing Service.

That Megan Brennan has decided to retire from the Postal Service after five years as Postmaster General should not come as a surprise; to many observers, it was only a matter of time when she would make the announcement.

After a 33-year career, rising up through the ranks to the agency’s top position, after becoming its first female CEO, and after years of dealing with the political and media spotlight that comes with the job, Megan Brennan had nothing left to prove, and no higher rung on the ladder to reach.

In a letter sent today to top Postal Service executives, Postmaster General Megan Brennan announced she will be retiring effective January 31, 2020. She's served as PMG since February 1, 2015, succeeding Pat Donahoe. In her announcement, Brennan stated that, when appointed, she committed to serving as PMG for five years, and she will have fulfilled her commitment. More details in the next issue of Mailers Hub News.

People often ask about price changes – why they’re when and what they are, and why the USPS can’t simply reduce its costs. It’s really not that simple.

The Postal Service has filed new prices for market-dominant mail that, if approved by the Postal Regulatory Commission, will take effect on January 26, 2020.  The average increase for the market-dominant classes of mail is 1.9%, in line with the CPI-based cap; First-Class Mail will increase, on average, by 1.919%, and Marketing Mail prices will rise by an average of 1.891%.  Barring problems during the PRC’s review of the filing, a decision should be expected by mid-November.

New prices for competitive products, set by the Governor of the Postal Service, also were announced.  They will be reviewed for statutory compliance by the PRC and, barring problems, also will be effective January 26.

An audit report by the Postal Service’s Office of Inspector General revealed that changes the USPS has instituted in its processing operations have failed to produce savings at a pace commensurate with the overall decline in mail volume. Released September 9, the report (NO-AR-19-006, US Postal Service Processing Network Optimization) evaluated “trends and practices the U.S. Postal Service uses to optimize its processing network.”

Summary

Don't miss our upcoming FREE Webinar on October 20, 2019; Looking Over the Horizon – Possible Changes to Postal Prices and Discounts.  Yes, rates will change next year, but the question is by what degree, and will those be accompanied by changes to the rate structure, discounts, and fees?  Will there be classification changes, new products and services?  What’s the timeline?  Learn about what is likely to be happening so you can better inform your clients and build your company’s value.

Click Here to Register Now

The Postal Service has developed an offload plan for mail headed to Houston.

There is still time to make the 2019 Mailers Conference.

Contributed by Summer Gould, President, Eye/Com

Before we really get started let’s define what personalization in direct mail is. It is more than just putting the name and address on the piece. In 2019, even just adding dear name or just a name is no longer the best way to personalize your direct mail. Don’t get me wrong, you still need to have the name, but you can get so much more creative than that now. So don’t just stop there, get more personal with offers, images, landing pages and more.

Commentary, by Leo Raymond

Any publication on any topic occasionally finds itself in the situation of knowing newsworthy events lie ahead but about which an article cannot be yet written; they just have to wait. Such is the situation in which we – and colleagues with their own newsletters – find ourselves.

A June article in the Alliance of Nonprofit Mailers’ Report dug into the current trend of USPS costs outrunning USPS revenues. The report’s findings revealed that the Postal Service may be doing things that an institution with financial challenges like those facing the USPS shouldn’t do.
The following extracts from the Alliance’s report are provided with their permission.
The Alliance found four areas where costs seem ripe for further examination:

A June article in the Alliance of Nonprofit Mailers’ Report dug into the current trend of USPS costs outrunning USPS revenues. The report’s findings revealed that the Postal Service may be doing things that an institution with financial challenges like those facing the USPS shouldn’t do.
The following extracts from the Alliance’s report are provided with their permission.
The Alliance found four areas where costs seem ripe for further examination:

A June article in the Alliance of Nonprofit Mailers’ Report dug into the current trend of USPS costs outrunning USPS revenues. The report’s findings revealed that the Postal Service may be doing things that an institution with financial challenges like those facing the USPS shouldn’t do.
The following extracts from the Alliance’s report are provided with their permission.
The Alliance found four areas where costs seem ripe for further examination:

A June article in the Alliance of Nonprofit Mailers’ Report dug into the current trend of USPS costs outrunning USPS revenues. The report’s findings revealed that the Postal Service may be doing things that an institution with financial challenges like those facing the USPS shouldn’t do.
The following extracts from the Alliance’s report are provided with their permission.
The Alliance found four areas where costs seem ripe for further examination: