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Competitive Products - A Final Rule is Only Half the Story

Competitive Products: A Final Rule is Only Half the Story

Commentary excerpted from the Jan. 7, 2019 issue of Mailers Hub News


In an order issued January 3, the Postal Regulatory Commission published its final rule regarding the institutional cost requirement for Postal Service competitive products. The 197-page order concludes a rulemaking that had begun in November 2016.

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Client Misconceptions about Direct Mail

Client Misconceptions about Direct Mail

Your clients may have outdated ideas about the effectiveness and value of mailed communications. Mail may seem old fashioned to them, or too expensive. The future of the US Postal Service may concern clients because of reported financial problems or they may be unclear about how to track and monitor mailed communications.

At your next client meeting, block out some time to talk about the role of mail in modern marketing strategies. Showing clients how direct mail has changed to meet the needs of today’s marketers can spur conversations leading to profitable repetitive work.

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Service Is Great - But Who Pays For It?

Commentary from the November 12, 2018 edition of Mailers Hub News

If – as is far from likely – any legislative attention is given the Postal Service over the next two years, how that attention will be manifest will be shaped by the very different attitudes of the political parties who will be in control of Congress over that period. (That difference likely will mean that, given the parties’ inability to compromise, nothing will be achieved, but that discussion is for another day.)

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PRC Approves USPS Market Dominant and Competitive Product Price Changes

In separate orders issued November 13, the Postal Regulatory Commission approved without changes the Postal Service’s proposed prices for both market dominant and competitive products. Also approved as filed were the promotions the USPS proposed as part of its market dominant filing. As a result, both sets of rates will be implemented as planned at 12:01am ET on January 27, 2019.

Market dominant  products

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Tax changes: Will They Impact Your Nonprofit Clients?

Tax changes: Will They Impact Your Nonprofit Clients? – by Ron Rescigno

As a mailer who also does print and consults with nonprofits on strategies for raising more money, I’ve been asked my opinion on the effect President Trump’s tax bill is going to have on US charities.

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